Synopsis
This course will provide an overview of the basic concepts on entrepreneurship focusing on the nature, environment, and risks of new venture formation and building of businesses. It is designed to explore the personality of the entrepreneur and how innovative business ideas are created. Students will learn to consider various type of business models, conduct feasibility studies, write a business plan, and evaluate problems and finding solutions to those problems in order to come out with creative and innovative IT products and services. Furthermore, students will also learn plan the strategy required to start a new business using Blue Ocean Strategy approach. Students will also be exposed to case study method using a combination of cases from the textbook and Harvard Business School cases in order to give them exposure to the real world problems. Active participation by students during class discussions and activities is encouraged and expected.
Learning Outcome
At the end of the semester, the student will have the: | |||
CO | Course Outcomes | Related Program Outcome (PO) | Evaluation Method |
1. | Identify the overall entrepreneurial process and solve real world problems through creative and innovative IT solutions. | PO1 (C2, P1, A1) PO3 (C2, P1, A2) | A, Prs, CS, FA,Q |
2. | Use entrepreneurship skills to investigate business opportunities and the feasibility of transforming business concepts into viable IT business. | PO1(C4, P2, A3) PO8 (KK1) | PR, Prs, FA, CS |
3. | Demonstrate leadership skills through role-playing of various business positions in operating a business venture. | PO9(LS1, LS2) | Prs,CS |
4. | Present business solutions for a specific context confidently, effectively and clearly | PO4 (CS1, CS2, CS3, CS4) | PR, Prs, CS |
(PR – Project; Q – Quiz; A – Assignment; CS – Case Study; Prs – Presentation; FA – Final Exam) | |||
Generic Skills Addressed
• Managerial skills
• Team Working
• Communication skills
• Updated with technological trends
Teaching Methodology
To meet the course objectives, this class will use a combination of methods and activities. A variety of readings, assignments, case methods, projects, and exercises will be used to gather or apply related information. In addition, facilitated lectures, multimedia presentations, field trips and discussions will be used to give additional information or to reinforce or enhance the learning content. Guest speakers – Entrepreneurs and Professionals will provide additional perspectives to the classroom experience.
References
Barringer, B. R & Ireland, R. D. 2010. Entrepreneurship: Successfully Launching New Ventures, 3rd Ed. Pearson, New Jersey. (Textbook – RM94.00)
Baron R. A. & Shane, S. A., 2008. Entrepreneurship: A Process Perspective, 2nd Ed. Southern-Western Cengage Learning, Ohio.
Kim, W. C & Mauborgne, R. 2005. Blue Ocean Strategy, Harvard Business School Publshng,Boston, MA.
Osterwalder, A. 2004. The Business Model Ontology - A Proposition In A Design Science Approach, Unpublished PhD Theses.
AirAsia Case Study Article, Netflix Case Study Article
